All cards on the table here, Fanfield Farm is our other business. Yes we run a farm as well as a web design company… we don’t like sleeping apparently!

In 2019 we tasked ourselves with building a website for our farm business, it started out as just a basic site with a few pages, blog, and contact options. But soon developed to require not only an online store, but also a membership with subscriptions.

The evolution of this project has been fantastic as not only does the website now have a sleek design that fits with the brand, but also comfortably runs all the admin for delivery of 50 veg boxes a week, with all subscription payments taken care of. Customers can also add additional projects to their deliveries through the online store.

Subscription Feature

Fanfield Farm run a vegetable box business, this includes regular weekly customers with the same order each week. They therefore needed a subscription for those customers, so that they didn’t need to be calling them up to take payments or to prevent the need of customers needing to contact their banks to setup direct debits.

Automated subscriptions through the website allowed Fanfield Farm’s customers to have a dedicated login area to:

• Adjust their subscription i.e. to a different box size
• Change their address themselves
• Pause themselves when on holiday
• Update card details themselves
• Download a receipt for each payment themselves

This saves a lot of admin for the farm, and has also been invaluable when looking at the time it would have taken to manage this weekly for 50 customers.

We used Woocommerce to build the online shop and Woocommerce Subscriptions Plugin to setup and run this side of the site.

Fanfield Farm Website Spotlight

Your Customer Avatar or Customer Persona is so important… As a small business, trying to market, grow your business and get more customers it has never been more important to know who your ideal customer is.

In this video I show you how to put together your customer avatar document PLUS give you the FREE TEMPLATE FOR CREATING YOUR AVATAR: https://chrishuskins.com/customer-avatar-template/ 

Other links from the video:

Personality Test: https://www.16personalities.com/free-personality-test 

Shape Magazine Avatar & Media Kit: http://shapemediakit.com/wp-content/uploads/2018/08/SHAPE_Media-Kit_18_0628.pdf 

Wood Magazine Media Kit: https://www.woodmagazine.com/sites/default/files/WOOD-Media-Kit.pdf 

John Espirian’s Pen Portrait Avatar Tony – https://espirian.co.uk/tony/ 

Jimmy – John Lee Dumas’ Entrepreneur On Fire Avatar Video: https://www.youtube.com/watch?v=YUQY1XKWB2I 

Magazine Media Kit Links: https://www.meredith.com/brand-media-kits 

GET AVATAR TEMPLATE: https://chrishuskins.com/customer-avatar-template/ 

Link to my Avatar Example: https://drive.google.com/file/d/1vNaJAs0hSlU_BEcn0qReHkxJ9wHae42M/view 

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