Project Spotlight – Fanfield Farm

Project Spotlight – Fanfield Farm

All cards on the table here, Fanfield Farm is our other business. Yes we run a farm as well as a web design company… we don’t like sleeping apparently!

In 2019 we tasked ourselves with building a website for our farm business, it started out as just a basic site with a few pages, blog, and contact options. But soon developed to require not only an online store, but also a membership with subscriptions.

The evolution of this project has been fantastic as not only does the website now have a sleek design that fits with the brand, but also comfortably runs all the admin for delivery of 50 veg boxes a week, with all subscription payments taken care of. Customers can also add additional projects to their deliveries through the online store.

Sleek Design

We wanted a design that was simple and clean so that the colours of the produce (veg) would bring the site to life and be the spotlight.

Using Divi we put together a home page that completely focussed around the colours and images of the vegetables, and kept colours behind that to whites and light colours.

We created a scrolling homepage that had all the information a visitor might want, in the order that Fanfield Farm wanted it delivered in.

We went with the design of image headers with overlayed text and “calls to action” buttons. The brilliant farm images made this an easier design to pull together and the layout we decided on made it easier to build extra pages as we went through the design and build process.

Fanfield Farm Website 2
Fanfield Farm Website 3
Fanfield Farm Website Subscriptions

Subscription Feature

Fanfield Farm run a vegetable box business, this includes regular weekly customers with the same order each week. They therefore needed a subscription for those customers, so that they didn’t need to be calling them up to take payments or to prevent the need of customers needing to contact their banks to setup direct debits.

Automated subscriptions through the website allowed Fanfield Farm’s customers to have a dedicated login area to:

  • Adjust their subscription i.e. to a different box size
  • Change their address themselves
  • Pause themselves when on holiday
  • Update card details themselves
  • Download a receipt for each payment themselves

This saves a lot of admin for the farm, and has also been invaluable when looking at the time it would have taken to manage this weekly for 50 customers.

We used Woocommerce to build the online shop and Woocommerce Subscriptions Plugin to setup and run this side of the site.

Fanfield Farm Website Spotlight

How to Create your Customer Avatar | Guide to knowing everything about your small business customer.

How to Create your Customer Avatar | Guide to knowing everything about your small business customer.

Your Customer Avatar or Customer Persona is so important… As a small business, trying to market, grow your business and get more customers it has never been more important to know who your ideal customer is.

In this video I show you how to put together your customer avatar document PLUS give you the FREE TEMPLATE FOR CREATING YOUR AVATAR: https://chrishuskins.com/customer-avatar-template/ 

Other links from the video:

Personality Test: https://www.16personalities.com/free-personality-test 

Shape Magazine Avatar & Media Kit: http://shapemediakit.com/wp-content/uploads/2018/08/SHAPE_Media-Kit_18_0628.pdf 

Wood Magazine Media Kit: https://www.woodmagazine.com/sites/default/files/WOOD-Media-Kit.pdf 

John Espirian’s Pen Portrait Avatar Tony – https://espirian.co.uk/tony/ 

Jimmy – John Lee Dumas’ Entrepreneur On Fire Avatar Video: https://www.youtube.com/watch?v=YUQY1XKWB2I 

Magazine Media Kit Links: https://www.meredith.com/brand-media-kits 

GET AVATAR TEMPLATE: https://chrishuskins.com/customer-avatar-template/ 

Link to my Avatar Example: https://drive.google.com/file/d/1vNaJAs0hSlU_BEcn0qReHkxJ9wHae42M/view 

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Know Your Customer Avatar | Why knowing your Customer Avatar / Persona is Important for Small Business Marketing| Simplifying Marketing for Small Business 2019

Know Your Customer Avatar | Why knowing your Customer Avatar / Persona is Important for Small Business Marketing| Simplifying Marketing for Small Business 2019

Your Customer Avatar or Customer Persona is so important… As a small business, trying to market, grow your business and get more customers it has never been more important to know who your ideal customer is.

This isn’t just a marketing activity or tool, knowing details about your customer avatar such as: how much they earn, where they shop, their pains, goals, frustrations… Even giving them a name and a face; can help with decisions in every aspect of your business.

In this week’s video, I show you just how and why it is important to know your customer and produce a customer avatar or customer persona document for your small business and marketing.

Watch out for next weeks video where I show you how to put together the customer avatar document, and give you a free template to fill in yourself.

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Does Marketing your Small Business Frustrate You | Simplifying Marketing for Small Business 2019

Does Marketing your Small Business Frustrate You | Simplifying Marketing for Small Business 2019

Does all the marketing advice and all the different social media advice lead to overwhelm when marketing your small business?

With all the things we “should” be doing… Blogging, Podcasting, Videos, Email Marketing, SEO, Content Marketing, Flyering, Networking and so on…

Do you just end up doing nothing, or trying to do too much and not get results?

In this week’s video I understand your pain and give you 3 simple steps to take when you are thinking about your marketing.

This is the first video in the Simplifying Marketing series from me, Chris Huskins, where I promise to help simplify your marketing efforts as a small business owner, entrepreneur or startup owner.

If you are overwhelmed by marketing, watch this video!

Subscribe here to get this every week: https://chrishuskins.com/subscribe/

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